Owning a McDonald's restaurant means buying into a company that is falling dramatically behind on social responsibility issues including animal welfare. Despite public outrage, McDonald's leadership has refused to meaningfully address the concerns of neglect and mistreatment in its chicken supply chain. Buying into McDonald's means buying into animal cruelty.
Alongside The Humane League, consumers have launched a national boycott against McDonald’s. In addition to the 270,000 people that have signed an online petition, thousands of volunteers are mobilizing across the country, urging McDonald’s to improve its animal welfare policies.
Rather than enact meaningful improvements for the millions of chickens in its supply chain, McDonald’s has focused on actively misleading consumers. Under McDonald’s current policy, chickens raised and killed for McDonald’s food are still forcefully bred to grow so large, so fast that they literally paralysed under their own enormous bodies. They are still forced to live in overcrowded, disgusting barns, causing painful conditions including horrible ammonia burns on their chest and legs.
Images representative of farms in McDonald's supply chain